We are vitally interested in documenting, and helping articulate if we can, best practices for non-profit governance.
We recognize, of course, the important differences between governance of non-profit organizations and publicly-traded corporations. But we also recognize that broad underlying principles of governance – like the primacy of fiduciary responsibility and a duty of care proceeding from the public trust – have much in common.
So we have been reflecting on the “Key Agreed Principles to Strengthen Corporate Governance of U.S. Publicly Traded Companies” issued late in 2008 by the National Association of Corporate Directors.

Below, we provide some language from the report that establishes the context for this work, then we present the ten principles themselves, adding some selected passages fro the discussion which attends each of them.
In reading the principles and the associated italicized text we have excerpted, we have been replacing words like “corporate” and “publicly-traded” and with “constituents” or “non-profit” to test whether the ideas presented are pertinent and valuable as part of a framework for non-profit board governance.
We believe that there is much that is pertinent and valuable.
Language from the report introduction and the cover letter to NACD Members:
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“The current economic crisis has eroded public and investor confidence in corporate governance. American corporations must take action to restore the public trust. For the past year, we have worked with business leaders and shareholder groups to create the attached set of Principles to serve as a framework for strengthening governance for U.S. publicly traded companies.
“Our Agreed Principles are intended to provide a blueprint to you and thereby to help improve the quality of discussion and debate about governance issues moving forward. These Principles do not in any way undermine or negate further discussion, debate, and development of governance practices. We hope that the Principles will encourage boards, managers, and shareholders to eschew a check-the-box approach in favor of thoughtful governance, tailored by boards themselves to their particular circumstances and embraced by all stakeholders.
“We view these Principles as a first step in strengthening corporate governance. We will continue this work through a national effort that will identify and advocate leading practices that empower board leadership, particularly in the areas of oversight of risk, corporate strategy, compensation, and transparency. Central to this effort will be our continued commitment to educate directors and other stakeholders in these leading practices.”

“The Key Agreed Principles that follow are grounded in the common interest of shareholders, boards, and management teams in the corporate objective of long-term value creation (through ethical and legal means), the accountability of management to the board, and ultimately the accountability of the board to shareholders for such long-term value creation.
“The Principles provide a framework for board leadership and oversight in the especially critical areas of strategic planning, risk oversight, executive compensation, and transparency.
“Principle I emphasizes the responsibility of every board to design its own governance structure and practices, and Principle II emphasizes the importance of the board explaining how it has tailored governance structures and practices to meet its own needs. Principles II through X describe the key fundamentals that boards should take into account in designing and explaining structures and practices.”
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The Key Agreed Principles
I. Board Responsibility for Governance
Governance structures and practices should be designed by the board to position the board to fulfill its duties effectively and efficiently.
“…The board’s fiduciary objective is long-term value creation for the corporation; governance form and process should follow…”
“…the board must order its governance structures and processes, providing both oversight and guidance to management regarding strategic planning, risk assessment and management, and corporate performance. Serving as a director is demanding and-in addition to significant substantive knowledge and experience relevant to the business and governance needs of the company-requires integrity, objectivity, judgment, diplomacy, and courage….”
II. Corporate Governance Transparency
Governance structures and practices should be transparent- and transparency is more important than strictly following any particular set of best practice recommendations.
“…Boards should tailor governance structures and practices to the needs of the company in a pragmatic search for what is most effective and efficient….”
“…Every board should explain, in proxy materials and other communications with shareholders, why the governance structures and practices it has developed are best suited to the company…”
“…it is the disclosure of governance structures and practices generally and the rationale for divergences from widely accepted best practices that is important…”
III. Director Competency & Commitment
Governance structures and practices should be designed to ensure the competency and commitment of directors.
“…A board’s effectiveness depends on the competency and commitment of its individual members, their understanding of the role of a fiduciary and their ability to work together as a group…”
“…However, an effective board is far more than the sum of its parts: it should bring together a variety of skill sets, experiences, and viewpoints in an environment conducive to reaching consensus decisions after a full and vigorous discussion from diverse perspectives…”
IV. Board Accountability & Objectivity
Governance structures and practices should be designed to ensure the accountability of the board to shareholders and the objectivity of board decisions.
“…Boards are accountable to shareholders for the governance and performance of the corporation, and must provide active oversight of the management of the corporation. Accountability in the oversight of the corporation is premised on the ability of the board to be objective and distinct from management…”
“…Disclosure serves as a significant disciplining force for board independence decisions…”
“…Executive sessions-usually including both independent directors and those outside directors who do not qualify as independent- without members of management present should be held regularly; more often than once or twice a year. Such sessions provide the opportunity for open discussion of management’s performance and management proposals regarding strategies and actions. Executive sessions are critical in establishing an appropriate environment of objectivity and candor…”
V. Independent Board Leadership
Governance structures and practices should be designed to provide some form of leadership for the board distinct from management.
” Accountability in the oversight of the corporation is premised on the ability of the board to be objective and distinct from management.”
VI. Integrity, Ethics & Responsibility
Governance structures and practices should be designed to promote an appropriate corporate culture of integrity, ethics, and corporate social responsibility.
“…The board plays a key role in assuring that an appropriate corporate culture is developed, by communicating to senior management the seriousness with which the board views the matter, defining the parameters of the desired culture, reviewing efforts of management to inculcate the agreed culture (including but not limited to review of compliance and ethics programs) and continually assessing the integrity and ethics of senior management…”
VII. Attention to Information, Agenda & Strategy
Governance structures and practices should be designed to support the board in determining its own priorities, resultant agenda, and information needs and to assist the board in focusing on strategy (and associated risks).
“…Boards must develop their own viewpoints to provide management with meaningful strategic guidance and support and to focus their own attention appropriately. Therefore, the board must be actively engaged in determining its own priorities, agenda and information needs…”
“…While directors must-and should-rely on management for information about the company, they need to recognize that their ability to serve as fiduciaries depends on the degree to which they can bring objective judgment to bear. Therefore, directors cannot be unduly reliant on management for determining the board’s priorities and related agenda, and information needs…”
“…Directors should strive for a constructive tension in discussions with management about strategy, performance, and the underlying assumptions upon which management proposals are based. Directors should actively participate in defining the benchmarks by which to assess success, and then monitor performance against those benchmarks…”
VIII. Protection Against Board Entrenchment
Governance structures and practices should encourage the board to refresh itself.
“…The board needs to ensure that it is positioned to change and evolve with the needs of the company. This requires that directorship never be viewed as a sinecure…”
IX. Shareholder Input in Director Selection
Governance structures and practices should be designed to encourage meaningful shareholder involvement in the selection of directors.
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X. Shareholder Communications
Governance structures and practices should be designed to encourage communication with shareholders.
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More at: www.nacdonline.org/keyprinciples
Comment
We will continue to post about these principles and their applicability to non-profit governance in the future. We invite your comments and ideas in this regard.
David R. Curry